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Founded in 1994, Just Kid Inc. is the country's preeminent strategic research and innovation team focused exclusively on toddlers to teens and their families. Proven innovators for the nation's leading marketers and non-profits, Just Kid consistently delivers insightful research, innovative new products, and game-changing strategies that deliver huge, measurable market returns while changing kids' and their families' worlds for the better.

Our team of 20 seasoned experts approaches every challenge through a "kid's lens," with a passion and respect for the young consumers and families our clients serve.

who we are what we do