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Founded in 1994, Just Kid Inc. is the country's preeminent strategic research and innovation team focused exclusively on children 2-12 and their parents. Proven innovators for the nation's leading marketers and non-profits, Just Kid consistently delivers insightful research, innovative new products, and game-changing strategies that deliver huge, measurable market returns while changing kids' worlds for the better.

Our team of 20 seasoned kid experts approaches every challenge through a "kid's lens," with a passion and respect for the young consumers our clients serve.

who we are what we do