 |
|
|
|
 |
| |
We
don't think companies like ours have any business advising
organizations like yours unless we've done our homework on
kids. So Just Kid invests hundreds of thousands of its own
dollars on self-funded kid research that consistently pushes
our understanding of kids and kid trends ahead to new and
previously uncharted levels. (read
a summary*).
We combine
with the industry's most advanced custom kid research practices
with a staff including two Ph.D. psychologists, the former
head of an early learning center, and a team leader with
20 years of mostly kid research experience to his credit.
We know how to design questionnaires and surveys that reveal
what kids are really thinking, not what they think you want
to hear. And our only view of the world is seen "through
a kid's lens." We're also very proud of our newsmaking,
groundbreaking study on Kid Altruism, which opens an entirely
new arena for marketers. Learn
more
Our three fundamental areas of research expertise:
Qualitative Kid Research
These insights are critical drivers of actionable, effective
kid strategies. We know how to get kids to express what
they really think, not what they think you want to know.
Our team of seasoned kid-focused moderators and our arsenal
of kid-focused research tools prove repeatedly to our clients
that "kid research" is markedly different from "market
research."
> click here to learn more
|
|
|
|
Custom Quantitative
Kid Research
We've devoted 15 years innovating kid-focused quantitative
research techniques that help our clients view their marketing
opportunities "through a kid's lens." Our quantitative
studies often build on qualitative learning to first learn "how
to ask kids the questions" so that we discern an accurate,
nationally-representative picture of kids' point-of-view using
their own words.
> click
here to learn more
Syndicated Quantitative Kid Research
We are deeply committed to the ongoing quest to understand
kids and tweens. For this reason, Just Kid spends an enormous
amount of its own money and resources to stay abreast of
how kids think, feel and act. We field multiple national,
syndicated studies of kids each year, and invite our clients
to participate in the syndicated studies while often adding
client-focused pods of target questions, which our professionals
analyze to deliver client-focused insights
from multi-brand large-scale efforts.
> click
here to learn more |
|
|
|
|
|
|
|
|
|
