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new products : established
brands
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New
Products
Just Kid's innovation teams strive to conceive and
develop transformational new products that redefine categories
and "spaces." These products deliver far more powerful
results on-shelf than reactive products that operate within
existing paradigms. The Just Kid process delivers consistently
and is distinguished in two ways:
First, we have the industry's most advanced
and innovative process for uncovering and validating new
needs and new product drill sites. This includes a proprietary
research methodology that lets us quantify the strength
of new product opportunities prior to embarking on labor-intensive
concept exploratories. We never rely on the opinions of "a couple of kids and a bagel" in a lone focus group somewhere
in New Jersey.
Second, Just Kid's processes leverage
the talents of the world's most gifted creative teams in
the kid space. This includes both our internal product
developers and designers as well as members of our external
Whiz Kid panel, an external and constantly updated team
consisting of some of the most gifted creative thinkers
in the kid industry and beyond.
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So
in addition to our internal designers, your exploratory may
also include a team of kid program developers from Nickelodeon,
the inventor for the most successful kid toy from last holiday
season, a best-selling child author, a gifted teacher, a Disney
animator, and many more.
Combined, this potent Just Kid process
has created more successful kid new products, more consistently,
than any other consultancy in the world.
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