NEW
PRODUCTS that more effectively appeal to both parents and children
POSITIONINGS that simultaneously communicate benefits of interest
to all family members
FAMILY BRAND RESTAGES creating gigantic
products that appeal to America's 110 million family members, not just a
smaller kid
or mom cohort within them
MESSAGING STRATEGIES that motivate multiple voices whispering in
mom's ear at point of purchase
NEW KIDS MARKETING PARADIGMS capable of driving growth in a mom only marketing environment
MIGRATION ROADMAPS that manage the phased move from traditional cohort to family marketing
DEMAND MOMENT DIALOGRAMS determining whose
vote counts most at decisionmaking time
What Just Kid brings to the table
We've spent the past fifteen years
cultivating the most comprehensive and in-depth understating
of any agency in the world when it comes to family dynamics as
a brand growth engine. Our expertise
is grounded in 15 years of intense study of kids, moms, dads,
and event grandparents. But we haven't stopped there.
Just Kid has also made an unprecedented investment in new
research exploring the rapidly shifting nature of families
and how they make decisions. We have also developed a range
of proprietary innovation tools capable of producing brand
positionings, new products, and other growth strategies that
will let you turn this powerful construct into transformational
growth that moves markets.
We have a specialized set of people, skills, talent and capabilities
to help drive exponential brand growth with kid brands, family
brands, and more.
|
