A One or Two Day Immersion

The best way to understand and appreciate kids altruism
and its implications is to spend a day or two diving into the massive findings of the Kid Altruism study, led by one or several of the Just Kid researchers or strategists who partnered to develop the study, assess the findings, and analyze their application to major brand marketers and non profits.

Our presentations are tailored to clients' time availability and budget. We start, as always, by trying to learn our clients' objectives.

A half- or full-day dive helps set a baseline on the findings
and dissects the results wherever possible to "tune" them to the audiences and objectives of the corporation or non-profit. They may be led by a single Just Kid strategist or researcher where budget is an issue.

A full-day immersion can probe specific opportunities
and will provide us the time to first research and then present client-specific learning from the research targeted to a more precise age group, cause, or product set. This full-day session should also include at least two hours of formal, structured idea generation for either the brand or non-profit so that, by day's end, an exhausted team has general direction to ponder, research, or implement as it sees fit.

A two-day workshop can lead to a specific action plan
including next steps toward testing, partner-seeking, or implementation. To maximize participants' time in a two-day offsite, Just Kid team members focus day two on client specifics, drawing from our database of relevant case history learnings as well as more granular targeting of the initial research that will often include a "quick dip" among the organization's customer universe to better understand their specific motivations.

> Learn more about our massive Kid Altruism Study in the hot-of-the-presses Kidformation newsletter

kid altruism  :  immersion : product & program strategy :  not-profit opportunity assessment & guidance :  about the study