Not-for-profit Opportunity Assessment & Guidance

Non-profit organizations express increasingly urgent desire to increase both awareness of their causes and funding of their programs through corporate channels. Just Kid's new study on kid altruism, its insights and outputs, provide an answer for both of these needs.

The kid altruism study provides non-profit with perhaps the first solid, quantitative support of claims they can accomplish brand business-building objective more effectively through cause programs designed for kids than by putting toys in cereal boxes as they have in the past. Major corporations spend twenty to fifty times as much on marketing as they typically do on charitable giving. Organizations seeking significant corporate partnerships are often best served finding a logical, constructive fit with companies or brands and helping make kids' worlds a better place in the process.

Just Kid helps cause-related non-profits in a variety of ways.

An immersion into the Kid Altruism study

— One day: a guided "deep dive" into the study and brief discussion of the opportunities and implications
it presents to the organization

— Two days: a second day looking at organizational assets, current programs and program concepts with an eye toward developing brand partnership opportunities

Consulting and Representation
Just Kid knows kid marketing, kid brands, and the marketers of literally scores of major kid brands worldwide. We have worked closely with a wide range of non-profit on program development and optimization. Several senior Just Kid strategists boast extensive non-profit development and marketing experience that can be harnessed to help an organization conceptualize, research, plan and — most important — find corporate partners to cultivate and implement exciting brand/cause partnerships with high impact among kids and their parents for brand and cause alike.

> Learn more about our massive Kid Altruism Study in the hot-of-the-presses Kidformation newsletter

kid altruism  :  immersion : product & program strategy :  not-profit opportunity assessment & guidance :  about the study