Product and Program Strategy for Brands

At first glance, there may not seem like much of a connection between saving the rainforest and kid breakfast cereals. But that is exactly what a new study on kid altruism makes evident. Marketers for years have expressed an increasingly urgent desire to find new ways of building consumer relationships with young consumers that are more beneficial and socially responsible, while in the process creating stronger brand trust scores among parents.

The Just Kid senior team has worked with many leading marketers to explore the opportunities cause-related marketing can bring to brands. We also study and catalog the innovative cause-related efforts of other marketers to help guide our clients.
We:
• Identify fresh, meaningful opportunities that are relevant to their brands
• Catalog kid-oriented successes and failures to glean knowledge from both
• Use the results of our groundbreaking research to guide analysis and planning
• And further probe the potential links between cause and brand to assure a relevance and resonance at program inception

Our Kid Altruism Brand Consulting Services include:
• A one-day immersion in the research results, tuned wherever possible to our client
• A more customized two-day immersion, including structured brainstorming and ideation to conceptualize "next steps" or initial programs for a brand
• A comprehensive analysis of the brand, its most logical cause-related opportunities, and the identification of potential brand partners
• Further custom research and consulting as appropriate

> Learn more about our massive Kid Altruism Study in the hot-of-the-presses Kidformation newsletter

kid altruism  :  immersion : product & program strategy :  not-profit opportunity assessment & guidance :  about the study