A bold new study commissioned by Just Kid in 2007 has spawned a significant new practice group that strives to help marketers and non-profit alike better communicate with kids on an entirely new level. The study itself provides the first-ever look at the emerging kid altruism trend and its bidirectional implications:

For corporations creating products for kids and families and seeking a new paradigm in relationship-building between brands, kids, and families that build brand trust.

For cause-based non-profit, an opportunity to create an exciting new way to develop corporate partnerships that educate kids while raising funds and awareness for the group.

> Learn more about our massive Kid Altruism Study in the hot-of-the-presses Kidformation newsletter