Qualitative Kid Research

Qualitative insights are critical to actionable and effective kid-driven strategies. We are able to get kids to express what they really think — rather than just what they think you want to know — through our staff of experienced kid moderators who are already kid experts and have an arsenal of innovative and effective qualitative techniques.

Including:

Opportunity Scoping A&U Studies
These studies are not just designed to understand kids' attitudes and behavior, but also identify unmet needs/undeserved opportunities within the market based on kids wants and desires.

"What If" Testing
A proprietary technique to identify quantitatively the most fertile product or positioning strategies before resources are spent on concept and/or creative development.

Segmentation Studies
JKI applies classic segmentation techniques to identify product platforms and/or needs segments within the larger kid marketplace.

Custom Polling
JKI work in the Not-For-Profit arena has developed because we are able to accumulate quickly the quantitative facts needed to understand national issues of importance from kids' own perspective.

kid research  :  qualitative kid research : custom quantitative research :  syndicated kid research