Qualitative Kid Research

Qualitative research at Just Kid is a masterful blend of the right questions, by the right people with the right stimulus and tools
’Äî and always looking at the world as we do, "through a kid’Äôs lens." The Just Kid Team brings questions and topics vividly to life
for brands, using the best kid and family moderators in the business.

Tapping into the most current thinking on child and family development and behavior, Just Kid builds tools which take kids and family members well beyond the basic answers to questions. These tools enable the Just Kid Qualitative Team to provide richness and insight
for all phases of the marketing and innovation process. Whether talking to a 5 year old about their favorite snack, a 12 year old about the importance of Heart Health, or even a Mom about her hopes and dreams for her kids, Just Kid has made getting insightful, actionable, honest answers for clients a true art form.

Just Kid provides a full range of qualitative research solutions including:
    ’Äì  Focus Groups
    ’Äì  Mini-Depths
    ’Äì  Ethnographies
    ’Äì  One-on-ones
    ’Äì  Online Focus Groups
    ’Äì  Online Forums
    ’Äì  And more

Additionally, Just Kid is continually learning about kids and building proprietary, cutting-edge investigation techniques to get to even clearer, more powerful and dynamic insights for clients. These techniques include:

Co-Creations: Kids and/or Moms are given the tools and information to take control of a product and make it work for them.

Home Working: Highly creative exercises to engage kids in their homes to share what they do, say and feel about products,
topics and services.

Supermarket Safaris: An exploration of the grocery store using games and treasure hunts to discover, evaluate, review and learn.

Reality Shows: Utilization of an acting troupe to set-up a real-life situation for kids to observe, participate in and talk about.

kid research  :  qualitative kid research : custom quantitative research :  syndicated kid research