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Qualitative
Kid Research
Qualitative research at Just Kid is a masterful
blend of the right questions, by the right people with the
right stimulus and tools
’Äî and always looking at the world
as we do, "through a kid’Äôs lens." The Just Kid Team brings
questions and topics vividly to life
for brands, using the
best kid and family moderators in the business.
Tapping into the most current thinking on child and family
development and behavior, Just Kid builds tools which take
kids and family members well beyond the basic answers to questions.
These tools enable the Just Kid Qualitative Team to provide
richness and insight
for all phases of the marketing and innovation
process. Whether talking to a 5 year old about their favorite
snack, a 12 year old about the importance of Heart Health,
or even a Mom about her hopes and dreams for her kids, Just
Kid has made getting insightful, actionable, honest answers
for clients a true art form.
Just Kid provides a full range of qualitative
research solutions including:
’Äì Focus Groups
’Äì Mini-Depths
’Äì Ethnographies
’Äì One-on-ones
’Äì Online Focus Groups
’Äì Online Forums
’Äì And more
Additionally, Just Kid is continually learning about kids and
building proprietary, cutting-edge investigation techniques
to get to even clearer, more powerful and dynamic insights
for clients. These techniques include:
Co-Creations: Kids and/or Moms are given the
tools and information to take control of a product and make
it work for them.
Home Working: Highly creative exercises to engage kids in
their homes to share what they do, say and feel about products,
topics and services.
Supermarket Safaris: An exploration of the grocery store
using games and treasure hunts to discover, evaluate, review
and learn.
Reality Shows: Utilization of an acting troupe to set-up
a real-life situation for kids to observe, participate in and
talk about.
kid
research : qualitative
kid research : custom
quantitative research : syndicated
kid research
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