Custom Quantitative Research

The Just Kid research team knows how to ask kids questions that elicit the accurate answer, not the answer a kid thinks a researcher wants to hear.  We've learned to do this over 15 years of laser-like focus on kids and the folks who influence them. Our kid-focused research team boasts well over half a century of kid research experience, and a passion for viewing the world "through a kid's lens" with research that drives strategy and sits at the front of the strategy table, not on the bookshelf.

Just Kid's quantitative toolbox includes a number of proprietary techniques designed to elicit accurate, projectable responses. Our team includes two Ph.D. researchers, a 20+ year market research veteran, and a cadre of kid-seasoned research managers and analysts with a great depth of kid research design and analysis. 

Wherever possible, our quantitative research professionals strive to obtain a nationally representative picture of kids' points-of-view, using kids' rather than researchers' words as answers and encouraging kids to respond directly and candidly. In all, our team has completed hundreds of different quantitative research studies ranging from typical attitude and usage surveys to deep-dive studies that understand what motivates kids to action on issues that affect their daily lives. 

Some of the quantitative research services we provide include:

Opportunity Scoping A&U Studies: Designed not just to understand kids' attitudes and behaviors, but also to identify unmet needs and undeserved opportunities within the market based on kids' needs, wants and desires.

Quick Dips: Got issues demanding fast response? Just Kid's proprietary 2000-plus family panel is polled regularly for fast answers to your important kid-centric questions.  These surveys, which often include 500 or so participants over a weekend, can give you directional understanding of an important issue.

Custom Polling: Just Kid custom polling allows our clients to quickly accumulate the quantitative facts and data needed to understand issues of importance from kids' own perspectives. We can accomplish these studies using online and telephone methodologies. Many of the major brands that you know utilize our survey tools to monitor kids' and parents' attitudes toward their brands, competitors, and category on an ongoing basis to provide benchmarking, longitudinal attitude tracking, and to have baselines against which to test new ideas.

"What If" Testing: A proprietary set of techniques that uses quantitative research to identify the most fertile potential product or positioning strategies before resources are spent on concept and creative development.

Segmentation Studies: Just Kid researchers apply classic segmentation techniques to identify product platforms, needs segments, whitespace opportunities, and new target groups within the larger kid marketplace.

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