Syndicated Kid Research

Since its founding, Just Kid has invested hundreds of thousands of dollars of its own funds, along with thousands of professional service hours, to understand kids and their behaviors in great depth. It's core to our expertise, and makes us smarter every time we look at kids. Just Kid funds these five studies regularly, either syndicated on behalf of several clients or simply to expand our own understanding of kids, how they think, how they act, and how they buy. As always, we use kid-focused, often-proprietary research techniques. And we always look at the world through a kid's lens.

		A groundbreaking study of kids evolving interests in "giving" rather than "getting." This compressive look at kids and altruism is helping smart marketers pioneer a whole new way of connecting with kids and building brand trust among parents. Learn more
		A comprehensive quantitative analysis of kid behavior and consumer dynamics in 12 countries around the world.
		A 4,000-respondent survey of the inner emotional and psychological landscape of kids.
		An 1,100 respondent survey looking at kids 8-12, their engagement in health, wellness and nutrition issues, along with ways to make kids part of the solution.
		A quantitative study of FUN encouraging kids to define exactly what makes one food, TV show, promotion, advertisement, or game fun while another is not.

kid research  :  qualitative kid research : custom quantitative research :  syndicated kid research