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Just
Kid offers a range of strategic services that combine our
deep understanding of kids with a passion for highly creative
strategic solutions to fulfill our clients' diverse needs
and interests.
Targeting strategy
Who to target, moms or kids? We can help you understand
the options and which makes the most sense for your product
or service.
New product opportunity scoping
Whether it is an established or emerging kid category,
we can help you see the landscape as a kid would, pinpoint
unmet needs, and quantitatively validate these strategic
drill sites before investing a lot of money in creative
development.
Kid brand positioning and communication strategy
Our "Power Positioning" process has successfully
helped clients like Kraft, Hershey, the Office Of
Drug Control Policy, Schwab Learning, and the National
Children's Museum, among others, develop highly successful
kid messaging strategies.
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Jump-starting an established
brand
Just Kid can help you quickly optimize your brand's positioning
and create a variety of product and non-product events capable
of triggering short term volume growth while building long-term
brand equity
Kid brand portfolio management
Perhaps one of the most significant but under-recognized challenges
of kid marketing is building a synergistic, cost-efficient
product line. Just Kid can help you accomplish this with
branding strategies, umbrella communication programs, and
news/events that leverage the combined presence of each of
your offerings.
Kid marketing training seminars and best practices analyses
Just Kid offers in-depth industry best practices and training workshops in many areas including:
• Winning tactics of kid new product development
• Triggering kid pull on an established all-family brand
• Keeping a kid brand "forever young"
• Kid positioning and advertising strategy development
• Making health and nutrition relevant to kids
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