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For
more than a decade, Just Kid has applied its core kid research,
strategy, and innovation principles and tactics ambitiously
in the not-for-profit world, serving many of the nation's
most prestigious organizations.
Just Kid has served a diverse group of organizations, ranging
from the White House to state Health Departments, from the
Center for Disease Control to the Charles Schwab foundation.
Wherever we turn, we look at programmatic, "product," and
messaging opportunities through a kid's lens, striving to
make sure our clients' message or programming is honed to
optimize its impact on their kid target audience.
For a complete list
of our non-profit clients, or to view
non-profit
case histories, click the link. Much of our non-profit
strength is rooted in our company's passion to change kids'
worlds for the better, an ambition we strive for in everything
we do. Our cross-functional research and innovation teams
bring their learnings from the consumer marketplace to the
non-profit world, and vice-versa, assuring that the most
effective high-impact tools and strategies from the for-profit
world help shape our thinking for non-profit clients.
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Among
Just Kid's most notable non-profit the talents is creation of
effective solutions to the growing issues surrounding kid health
and wellness. In this field Just Kid has played in two distinct
arenas, each yielding extremely valuable perspectives and knowledge
bases. First, we have become a leading agency resource for the
public health community with clients that include the Center
For Disease Control, The White House Office of Drug Prevention,
numerous state health departments, and a variety of national
and international foundations.
Our accomplishments in this field
include:
- Serving as chief strategic architect for the CDC's billion
dollar kid activity initiative
- Developing the CDC's new BAM ("Body And Mind")
kid interactive health program
- And being appointed kid audience segment specialist for
the White House's entire billion dollar "The Anti Drug" Campaign.
The Charles Schwab Foundation asked Just Kid to develop a completely new, kid-centric
program model supporting and teaching kids with learning disabilities. And, most
recently, Just Kid was hired to create, design, and position the new federally
funded National Children's Museum which will be constructed in Washington DC
next year.
Our new study of Kid
Altruism is yet another breakthrough in our non-profit skill set:
- It leads the way for corporate and brand involvement with
non-profit and community service organizations
- It provides a roadmap for non-profits seeking to partner
more aggressively and fluidly with marketers seeking to build brand awareness
and trust through involvement with non-profits.
- And it helps fulfill our goal of changing kids' worlds for the better.
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