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George Carey
Janet Oak
Tiina Salzberg
Bruce Miller
Laurie Klein
Whiz Kids
 
 
 Proud father of two girls: Allison, 9, and Kirwan, 6
 Not quite as proud of his Foghorn Leghorn imitation
  • Arguably the most experienced, knowledgeable kid strategist in the world
  • Always looking for the next "step change" in product and strategy innovation
  • Approaching a quarter-century focused exclusively on marketing to kids
  • Experience in kid food/beverage, toys, CPG, entertainment, and youth public health
  • Conceived and developed multiple nationwide and global quantitative studies
  • Initiated the first study engaging kids on health, wellness, and nutrition
  • Designed the "Kid Id" study of kid/tween psychographics
  • Believes in research only as it drives innovative product and marketing strategy
  • More kid experience than anyone, with the possible exception of Santa

 

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