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Proud
father of two girls: Allison, 9, and Kirwan, 6
Not quite as proud of his Foghorn Leghorn imitation |
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- Arguably the
most experienced, knowledgeable kid strategist in the world
- Always looking for the next "step change" in product
and strategy innovation
- Approaching a quarter-century focused exclusively on marketing
to kids
- Experience in kid food/beverage, toys, CPG, entertainment,
and youth public health
- Conceived and developed multiple nationwide and global quantitative
studies
- Initiated the first study engaging kids on health, wellness,
and nutrition
- Designed the "Kid Id" study of kid/tween psychographics
- Believes in research only as it drives innovative product
and marketing strategy
- More kid experience than anyone, with
the possible exception of Santa
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