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| Proud
mother of Delaney, 6, and Shelby, 4, and a tireless
Labrador Retriever (her "furry son").
Janet's colleagues report she's a little bit country
and a little bit rock and roll |
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-
A decade+ experience turning insight into action across
a wide range of kid product and brands
- Develops platforms and new products for PepsiCo, Kellogg, Nestea and Kraft, other top brands
- Helped reinvigorate positioning for Mattel's Barbie and
Hot Wheels, Post's Pebbles cereal and the McDonald's Happy Meal
- Championed Just Kids' first in-house online tween panel
consisting of 2000 kids and moms
- Drove new qualitative Just Kid research approaches including
"kid in the kitchen"
and state-of-the art quantitative methodologies like need state
segmentation for companies like Hasbro
- Earlier marketing experience in publishing, innovation, strategic partnerships,
PR, events, branding and promotions
- Extensive account planning experience at several ad agency hot shops known
for brand and communication innovation
- Who better than
an Oak to understand where and how to get
to
and crack
the nut?
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