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| Brings
"big brand" strategic planning to power brands for
"little people" and their families Proud mother of
4, Logan, 7, Cody, 8, Alexander, 9, and Alana, 25
(oh, my!)
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More than 10 years developing breakthrough strategies for leading American and Global brands
- Has grown up in the elusive world of strategic planning
(account planning to some), beginning with a 3-year stint at a brand consultancy
- Success across varied categories: beverages, snacks, kids,
health & well-being, technology, luxury, and more
- Boosts brand presence and performance through both extensive
hands-on research efforts, plus critical analysis of the world in which a
brand lives
- Partnered with many clients on brand launch, relaunch, positioning, naming and more
- Fights to assess new product opportunities with a "shelf's
eye" competitive view
- Being a mother of 4 has taught me a lot about myself, so much so that
I prefer to study other people's families now.
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