Problem: Eggo's desire for increased penetration and buying rate, butting up against a universe of moms whose breakfast serving rituals were already well-established.

Solution: A range of new, more kid-centric products that significantly upped the ante of fun and great taste without crossing mom's border of what constitutes acceptable food at breakfast time.

Results: Significant sales increases spurred by the kid line extension volume coming in at 90% ahead of forecast.