Using The Authentic Voice
Of Kids To Raise Public Awareness Of Youth-Related Social Issues:
Problem: America's
Promise was founded nearly ten years ago by General Colin
Powell, USA (Ret) with the support
of all living presidents
to challenge the country to provide the Five Promises — the
five essential resources young people need to realize their
potential in life. But in the intervening years, awareness
of children and youth-related issues and America's Promise
as an entity had declined significantly. What was needed
was a quick and effective
way to redirect the attention of
the public and policymakers to the importance of the Five
Promises and to America's Promise's position as one of the
country's leading advocates for young people.
Solution: To
address these parallel issues, Just Kid conceived the "Voices
Study". Rather than create another study about kids
and the issues they face, the purpose of this survey was
to create a quantitative survey from the perspective of kids
themselves.
Results:
- A powerful new publicity tool
which America's Promise has been able to leverage to
renew
public attention to the Five Promises
in publications ranging from USA Today to Roll Call.
- Significantly
elevated profile of America's Promise as one of the nation's
leading organizations
on youth-related issues.
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