Just Kid has a wealth of kid information assembled
over nearly 15 years of studying nothing but kid marketing, kids, and their attitudes in depth. We're busily adding a great deal more to this section of our website,
so come back soon or contact us and we'll advise you when it's updated.

Kid Articles

Altruism and Children Perceptions About Global Warming
by Xiaomei Cai, Xiaoquan Zhao and George Carey

Kidformation Newsletters

Importance of the Family Vacation

The Mom Study

Economy plays huge role in how families
are spending their holidays

In these times, Brand Optimization
may make more sense than Brand-New

For Success in Kids' BFY Foods,
Avoid the "Six Deadly Sins"/Kids on Politics

Kids as a Force for Positive Social Change

Parents: Peers, Permissive, or Pals?

Meet the Millennial Generation


Kid Webinars

Product Innovation or Optimization Webinar (11.20.08)

Eco-Kids Webinar (10.30.08)

Fast-Changing Dynamics in the Kid/Parent Universe
a 20-minute webinar on a recent mom study
that we're sure you'll find interesting and provocative

Better-for-You Kid Foods:
Six Deadly Sins of BFY Product Innovation
And Seven Steps toward Success

Janet Oak, Managing Director of Innovation and Strategy, on NPR's Marketplace