Just Kid Inc :: since 1994

consumer

not-for-profit

testimonials

"I continue to be very impressed. JKI has been so helpful to us in the past year. I'm one of JKI's biggest fans. They are the only consultant that we have a retainer relationship with."
— EVP Director of Innovation, Kraft Foods

"Just Kid delivered one of the strongest assortments of new product ideas I have ever seen come out of a single exploratory."
— President of Confectionery, Hershey Foods

"Just Kid is light years ahead of its competition."
— VP Frozen Food Innovation, Kellogg

"We could not be happier with the quality of interaction with Just Kid Inc. It is a model for how we should be collaborating on all innovation. Kudos to JKI."
— Head of R&D, Hershey Foods

"Outstanding kid insights. Outstanding kid concepts. Just Kid drove the ball out of the park on this one."
— VP Snacks, Procter & Gamble

"Top scoring concepts! Just Kid delivered as promised."
— Director of Morning Food Innovation, Kellogg

"Three cheers for the Just Kid team! Its experience, passion and enthusiasm delivers the unique perspectives and learning you need to know when it comes to kids."
— SVP Marketing, Arena Football League

"Just Kid Inc. provides a turn-key operation in developing new products for kids -- from identification of key consumer insights through strategic new product platforms."
— Kids Business Team Director, J&J

"I would never attempt to market to kids without JKI on my team."
— SVP, Ocean Spray Innovation

"Just Kid has helped us expand into a variety of exciting new kid areas."
— SVP, Nickelodeon