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Just
Kid is not a one-stop kid marketing shop. Rather, we have decided
to focus on just three key service areas
— research, strategy, and innovation — for
kids and tweens only and we provide unsurpassed expertise in
each.
We are further differentiated
by the following:
A Deeper Understanding of Kids
We have seven discreet, proprietary studies that look at kids
on a behavioral, emotional, consumer, and international level,
all managed by a department chief with more than twenty years'
experience, along with two veteran Ph.D. psychologists and kid-sensitive
moderators and researchers.
A Strategic Approach
Just Kid has had more of its products and programs enjoy in-market
success than any of its competitors. We believe a key reason
for this is our belief in strategic innovation as the essential
precursor to executional breakthroughs.
More Creative Horsepower
Just Kid's Whiz Kid panel enriches our internal creative resources with an assortment
of some of the most gifted creative minds from the broader kid industry like
a creative team from Nickelodeon, leading toy and game inventors, kid experts
from Disney and more.
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