home what we do clients portfolio resources contact us

"Outstanding kid insights. Outstanding kid concepts. Just Kid drove the ball out of the
park on this one."
— VP Snacks, Procter & Gamble

Just Kid is the country's preeminent "kids only" strategic research and innovation team focused exclusively on children 2-12 and their parents.

At every opportunity, in everything we do, we strive to change kids worlds for the better. And we play to win.

Why do America's most prestigious, innovative kid marketers trust their cherished brands to Just Kid?

We know kids and how they think, how they buy, what they want and what they don't. We view the world through a kid's lens, while understanding their parents, and other key kid influentials. It's all we do.

We help leading marketers conceive and develop new products, strategies and programs. Our client list includes nearly all the leading kid marketing and product innovators.

Products we've developed have generated nearly a billion dollars in new sales for the nation's leading, innovative marketers.

Insights and Research we've uncovered effect quantum change in top marketers' new and enhanced products
and marketing strategies for kids.

Our non profit work changes kids' worlds for the better
We work in depth, quite often, helping government and public health agencies, cultural and educational institutions,
and other cause-based organizations develop, design and plan their kid-oriented missions to optimize their
programmatic kid reach and impact.

Our people are passionate, seasoned leaders in kid strategy and innovation.
We believe there's no stronger kid-focused team anywhere else on the planet.
what makes us different what we do our people  
 
 
 
contact us